How do you scale a product to 70M+ users without spending a dime on marketing?
Deepak Joy Cheenath (Co-founder Quizizz) reveals:
✅ The moment Quizizz found its viral growth loop
✅ How teacher-driven adoption fueled massive organic scale
✅ The mistakes they made along the way—and what they learned
✅ Why they held off on monetisation for years (and why it paid off)
Timestamps:
00:00 – Introduction
02:15 – The early days of Quizizz & WizenWorld
05:40 – The teacher-driven insight that changed everything
09:10 – Scaling to 70M+ users with zero marketing
12:30 – Why Quizizz delayed monetisation
20:20 – The lean team behind a global product
28:30 – Key challenges & lessons from scaling
36:50 – Competing with larger EdTech players
45:15 – The power of community & word-of-mouth growth
49:30 – Key insights & takeaways for founders
Prime Venture Partners backed Quizizz early, helping them scale from a startup to a global EdTech leader.
🎙 Key Takeaways from This Episode:
📌 Growth isn’t always about paid marketing—sometimes, organic adoption wins.
📌 The right users can be your biggest growth engine.
📌 Delaying monetisation can lead to long-term success.
📌 Simplicity scales—more features don’t always mean better engagement.
