How Humans + AI Will Reshape Startups & Enterprises? The Co-Intelligence Revolution with Prof.Venkat

September 11, 2025

In this episode of the Prime Venture Partners Podcast, host Jerome Manuel sits down with Prof. Venkat Ramaswamy, Professor of Marketing at the Ross School of Business, and a globally recognized thought leader on innovation and co-creation.

Prof. Venkat is the co-author of the seminal The Future of Competition with C.K. Prahalad and the new book The Co-Intelligence Revolution.

In this conversation, they discuss:

-Why the next decade will be shaped by co-intelligence — humans + AI co-creating value
-How experience innovation is transforming industries across the world
-Real examples from Indian farmers to L’Oréal & Siemens
-What startups, founders, and enterprises must do to thrive in the AI era

Episode timestamps

00:00  Introduction

01:03 The origins of co-creation with C.K. Prahalad

02:37 Humans vs AI - subjective experiences

04:24 Opportunities for entrepreneurs in co-intelligence

05:32 Jugalbandi case: WhatsApp assistant for farmers using AI + government services

17:36 L’Oréal’s AI in beauty

19:30  Porso example: AI transforming consumer beauty experiences

25:31 The Intelligent Enterprise: AI transforming how businesses operate

29:16 Siemens case: digital twins & industrial AI ecosystems

30:00 Enterprises and ecosystems

39:00 Risk-managed value - how enterprises evaluate startups

43:24 Power of prototyping for startups

45:00 AI’s role in startup speed & compressing time-to-value

💡 A must-watch episode for entrepreneurs, business leaders, and innovators building in the age of AI.

📕 Learn more about Prof. Venkat’s book The Co-Intelligence Revolution: https://www.penguin.co.in/book/the-co-intelligence-revolution/

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